The project is located on King Fahd Road in Al-Aqiq neighborhood near King Abdullah Financial Center. It has an area of 16,000 m². It consists of a supermarket that meets international standards as well as 42 trade fairs, in addition to seven sites dedicated to upscale restaurants. The center is a place for both shopping and entertainment.

The center's view of King Fahd Road is an added advantage that visitors and shoppers can enjoy in the center's distinctive restaurants. Riyadh Holding has developed the project with a beautiful modern design, taking into account flexibility and ease of use; any modifications or internal divisions can be made in the rental spaces, in order to ensure the best use of them by the tenant. It has also provided green spaces, along with shaded spaces, to give an aesthetic touch to the center.